Digital Marketing

Digital Marketing

This programme is designed to face the challenges ina NEW AGE OF MARKETING and emerge successful in driving business growth.

There is a rapidly emerging paradigm shift and is likely that marketing communication strategies with digital media will soon replace more traditional forms altogether. The techniques & tools in this programme will allow you to track your key target customer groups, competitor’s, their products and marketing strategies so that you can learn something from them and articulate your own business strategy and stay ahead of the game.

The modules and programme contents are designed to provide a deeper understanding of conducting your marketing digitally with which results can be tracked and monitored and your Return on Investment (ROI) could be measured.


Programme Highlights
  • Introduction to Digital marketing
  • Introduction to SEO & SEM
  • Introduction to web and mobile marketing
  • Social media marketing
  • Introduction to analytics
  • Challenges in executing a digital strategy
  • Effectively executing the digital strategy
  • Calculating & measuring ROI
  • Using BIG data
  • Content marketing
  • Strategic planning for digital communication


The digital age is here to stay, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later. Don’t be the last to know, contact us and find out more!

During the course of the last two months I learnt the significance and the importance of SEO and I wish to carry forward the knowledge I have gained in the near future. I thank the Colombo Leadership Academy for giving me this opportunity.
Jayendri Perera (Project Manager) - EFutures Private Limited
Today's consumer is more sophisticated and transforming faster than ever. Therefore if innovation and digital are not cultivated in our minds, we are soon to lose. Thanks for the CLA digital marketing program, it enlightened us the digital space.
Riaz Saban (Chief Operating Officer) - Super Colloids Lanka (Pvt) Ltd